Shriek! It’s Shrek!
People come to CES for the technology, but there is plenty more to see, including a wide variety of stars who come out to help promote companies and products.
The star power kicked off early before the show floor even opened its doors, with Taylor Swift coming to the Sony press conference to perform a live 3D concert.
Later that night, Polaroid announced that Lady Gaga would make an appearance at their booth the next day.
Stan Lee, who is the mind behind many famous comic book characters like Iron Man, Spiderman, and more, made an appearance at the Marvell booth. Lee wasn’t the only celebrity to visit Marvell, a computer chip company. Later in the week, author James Patterson made an appearance, as did Pauley Perrette, the actress in the TV drama NCIS.
The NBC Universal booth broadcast live news shows, with some of the top names in the business, including business reporter Maria Bartiromo.
And although you might not recognize the name, Jeffery Katzenberg, the CEO of Dreamworks, who is responsible for movies like Monsters vs. Aliens and Kung Fu Panda, showed up at the Samsung press conference.
One of my greatest memories from the last three Consumer Electronics Shows that I have covered was getting to interview Elmo. This year, toward the end of year four, I met up with Shrek at the Intel booth. You never know who is going to be interested in the latest technology!
PHOTO: Shrek visits CES in Las Vegas to get a look at the latest technology offered by Intel. (Photo Courtesy Aaron Broder)